One of my favorite things to do as an upscale women's boutique store owner is to plan events and photo shoots to promote my store and brand. As a former meetings and event planner, I feel right at home when I create a "First Look" party or Holiday Open House promotion. Photo shoots were another engine that I had such a great time learning and executing.
[Stone Fox Swim One Piece : $190.00 (made in US) | Bella Dahl Denim Bomber : $195.00 (made in US) | Johnny Fly Co. Sunglasses : $120.00 | Pink Martini Booties : $82.00]
[ASTR the Label Samantha Dress : $106.00 | Ettika Earrings : $30.00]
I was searching for a photographer in the Michigan area that understood the imagery I was trying to portray: editorial, high fashion shoots. I was lucky when I stumbled upon Laur Nash Photography through my hourly instagram browsing. Upon seeing her instafeed and website... I knew I had to work with her, that she "gets it".
Laur was not only immensely talented and professional, but she was also very helpful and provided great feedback to both myself and the models. She also knew how to capture my store's images and even made me look somewhat "modelesque" for my about me page.
[Moon River : Crochet Lace Dress : $95.00 | Ettika Luxe Choker : $120.00 | Pink Martini Wedges : $65.00]
Why and Are photo shoots important? I firmly believe they ARE important because everyone is a visual shopper. You can describe your store's aesthetic and products all you want... but one image can kill or elevate your store and draw customer's attention. You want to engage your customers... and because I can't go out and always meet or see each person (although I wish I could!), Social Media is a great way of communicating with my community and shoppers; and photo shoots help promote that communication.
[ASTR the Label Top : $88.00 | Henry & Belle : White Coated Ankle Zip Denim : $198.00 | Johnny Fly Co Sunglasses : $140.00 | Shiraleah Chicago Tote : $80.00 | Ettika Choker : $40.00]
[Honey Punch Dress : $68.00 | Shiraleah Beach Tote : SOLD OUT]